On April 30, 2026, it became clear at the "Female Advantage Breakfast" in Vienna hosted by smart and WIENERIN that diverse leadership is no longer just a social issue, but a real economic success factor. Female entrepreneurs, executives, and experts from various industries gathered to discuss modern leadership models, diversity in companies, and the future of successful organizations.
For hi5branding GmbH, it was a special pleasure to be part of this high-quality event and to help shape smart's brand presence. Especially at events with a strong networking character, the first impression often determines how visible and present a brand is perceived.
Indoors, smart therefore opted for an eye-catching brand presence with a branded SMART folding tent as the central eye-catcher of the event area. The setup was complemented by inflatable advertising columns, which additionally provided visibility, recognition, and a modern presentation.
Copyright: leadersnet.at
Especially at high-quality business events, the importance of professional branding in the space becomes clear. Visibility doesn't happen by chance. It arises through well-thought-out brand staging, clear design, and products that attract attention without being obtrusive.
The event also provided strong impetus in terms of content. Trend expert Ali Mahlodji spoke in his keynote about the importance of diversity competence and why organizations will only remain successful in the future if different perspectives are actively integrated.
In the subsequent panel discussion, Sarah Lamboj, CEO of smart Austria, Nicole Prieller from PwC, Daniela Bauer from SK Rapid Wien, and Kerstin Kolm from WEIN & CO, among others, discussed opportunities and challenges of modern leadership models.
Particularly exciting was the cross-industry exchange between business, sports, digitalization, and gastronomy. The discussions clearly showed that diverse teams make better decisions, foster innovation, and make companies more resilient.
The "Female Advantage Breakfast" was thus much more than a classic networking event. It was a strong statement for modern leadership, new perspectives, and the economic strength of diversity. We are all the more pleased that hi5branding was able to be part of this successful event with its suitable branding solutions.